WESTERN DIGITAL - E/LA

"BLACK"

CONCEPT/ 3D ASSET CREATION / VFX/ ART DIRECTION

WE WERE APPROACHED BY E/LA TO CREATE A CHARACTER AND AN ENVIRONMENT FOR WESTERN DIGITAL'S BLACK NVME SSD CAMPAIGN. THE CLIENT RETURNED HAPPY AND ASKED US TO TAKE THE STATIC CHARACTER RENDER AND EVOLVE IT INTO A 30 SECOND ANIMATED PIECE OF CONTENT. OUR TEAM THEN CREATED THE VIDEO, GOING THROUGH EACH PHASE OF PRODUCTION FROM STORY-BOARDING TO FINAL RENDERING.